Late November saw the world’s most watched football league, the Premier League, launch ‘This Is Everyone’s Game’: a multi-platform campaign that spearheads the rights-holder’s partnership with Stonewall’s ‘Rainbow Laces’ initiative. The initiative will see England’s top flight teams promote #RainbowLaces across two rounds of match fixtures starting on 30 November. The central creative concept… Continue reading ‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Tag: Stonewall
Arsenal Join Paddy Power & Stonewall In Rainbow Laces
Arsenal players front an advert promoting this year’s Rainbow Laces campaign – the equal rights campaign from the unlikely alliance of gay rights organisation Stonewall and bookie Paddy Power that aims shift attitudes towards LGBT people in football. The ‘Changing Room’ campaign, created by agencies Lucky Generals and M2M, is fronted by several… Continue reading Arsenal Join Paddy Power & Stonewall In Rainbow Laces
