Arsenal players front an advert promoting this year’s Rainbow Laces campaign – the equal rights campaign from the unlikely alliance of gay rights organisation Stonewall and bookie Paddy Power that aims shift attitudes towards LGBT people in football. The ‘Changing Room’ campaign, created by agencies Lucky Generals and M2M, is fronted by several… Continue reading Arsenal Join Paddy Power & Stonewall In Rainbow Laces
Tag: Equal Rights
Visa ‘NFL Draft Stories – Sam’ Spot Promotes Equal Rights
Following last week’s Draft, NFL sponsor Visa has signed up Michael Sam as a brand ambassador as he becomes the league’s first openly gay player. Visa, the NFL’s payments partner since 1995, launched its first spot featuring Sam, the SEC Defensive Player of the Year (from the University of Missouri), on the day of the Draft itself.… Continue reading Visa ‘NFL Draft Stories – Sam’ Spot Promotes Equal Rights
Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
American Apparel, the US clothes retailer that is no stranger to controversial marketing campaigns, has linked with LGBT campaign groups All Out and Athlete Ally to create an initiative called Principle 6 – a clothing line led campaign challenging Russia’s ‘anti-gay laws’ ahead of the Sochi 2014 Winter Olympics. At the heart of the… Continue reading Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
‘Luge’, a suggestive spot from the Canadian Institute for Diversity and Inclusion, was the most-shared ad online during the first week of Sochi’s Winter Olympic Games and in 10 days racked up an impressive 5.5 million YouTube Views The suggestive ad, created by Rethink, features two figures in Lycra rocking backwards and forwards in… Continue reading CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
