The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
Tag: Cause Campaign
NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood
Early may saw Australia’s National Rugby League (NRL) launch a new cause campaign, called ‘Out For Blood’, that leverages the spiking interest and deeply rooted rivalry around the upcoming State of Origin series The initiative, developed for the NRL by R/GA Sydney in partnership with the Australian Red Cross Blood Service, calls on fans… Continue reading NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood
FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
The first week of May saw FC Barcelona’s official sleeve sponsor Beko link up with the club’s charity partner UNICEF to launch a campaign combating childhood called #EatLikeAPro. The central, fund-raising initiative sees Beko ask people to share their healthy eating habits on social media using the hashtag and for every post that appears… Continue reading FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
The Rugby Players Association (RPA) has launched ‘Lift the Weight’ – a new rugby-led cause campaign that aims to remove stigma surrounding mental health issues and signpost support to those that need it. The campaign objective is to drive awareness that one in four people in the UK will be affected by mental illness… Continue reading Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
American Apparel, the US clothes retailer that is no stranger to controversial marketing campaigns, has linked with LGBT campaign groups All Out and Athlete Ally to create an initiative called Principle 6 – a clothing line led campaign challenging Russia’s ‘anti-gay laws’ ahead of the Sochi 2014 Winter Olympics. At the heart of the… Continue reading Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
NCAI’s Anti-Redskins Cause Campaign #ChangeTheMascot
In the days leading up to this year’s Super Bowl, the National Congress of American Indians (NCAI) launched an emotively powerful anti-Redskins campaign that brought the Washington DC NFL franchise mascot name controversy back to the forefront of public debate. Led by a beautiful and stirring two-minute commercial, which includes many names regularly used… Continue reading NCAI’s Anti-Redskins Cause Campaign #ChangeTheMascot
