The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
Tag: Payment Services
Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
NBA sponsor American Express ran a unique, on-court POV campaign using GoPro at the NBA All-Star Weekend called ‘Pivot’. This digital, interactive experience gave basketball fans a never-before-seen view of the game that can be played and controlled by fans on two life-sized, 103-inch, wrap around screens at two locations around Brooklyn’s All-Star home… Continue reading Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Continuing Major League Baseball’s strategy of using the World Series to raise awareness of the cause and charity programmes of MLB and its partners, Game Four aimed to inspire the baseball community to join MLB’s ‘Stand Up 2 Cancer (SU2C) partnership in tandem with sponsor MasterCard. As the Boston Red Sox and St Louis… Continue reading MLB & MasterCard ‘Stand Up To Cancer’ At World Series
