February in basketball means both the main launch window for new sneakers and the NBA All-Star Weekend and 2014 sees in innovative interactive boost to the event’s annual ‘NBA Jam Session’ in the form of radio-frequency identification (RFID) bracelets. All basketball fans attending the 2014 NBA Jam Session will receive their very own ‘NBA Jam… Continue reading SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
Tag: Bracelet
MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Continuing Major League Baseball’s strategy of using the World Series to raise awareness of the cause and charity programmes of MLB and its partners, Game Four aimed to inspire the baseball community to join MLB’s ‘Stand Up 2 Cancer (SU2C) partnership in tandem with sponsor MasterCard. As the Boston Red Sox and St Louis… Continue reading MLB & MasterCard ‘Stand Up To Cancer’ At World Series
