A fun, statistics-based ‘identify the player’ challenge developed to engage fans by expanding their knowledge of the team thus bringing to life how SAP supports Manchester City and therefore supports supporters’ team passions: an approach aimed to changing global fan (and public) awareness and perception of SAP. Territory: UK/Global Agency: Momentum Worldwide… Continue reading ‘Who’s The Blue?’ – SAP & Manchester City
Tag: SAP
‘Battles From The Bench’ – SAP & NHL
SAP used virtual reality to interact with fans during the January 2019 NHL All Star Game in an immersive gaming activation which used emerging technology to actively engage fans’ senses and showcase SAP’s new hockey stats technology. Territory: USA Agency: Momentum Worldwide Objectives Background SAP has been an NHL… Continue reading ‘Battles From The Bench’ – SAP & NHL
SAP & NBA Launch Data-Led ‘GM School’ Branded Content Reality TV Show
The second half of February saw The National Basketball Association (NBA) link up with its data analytics partner SAP on an initiative offering four hoops fans a chance to prove they have what it talks to succeed in the front office in a co-branded reality TV show ‘GM School’. The ‘GM School’ show sees… Continue reading SAP & NBA Launch Data-Led ‘GM School’ Branded Content Reality TV Show
SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
February in basketball means both the main launch window for new sneakers and the NBA All-Star Weekend and 2014 sees in innovative interactive boost to the event’s annual ‘NBA Jam Session’ in the form of radio-frequency identification (RFID) bracelets. All basketball fans attending the 2014 NBA Jam Session will receive their very own ‘NBA Jam… Continue reading SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
