Mastercard and Major League Baseball (MLB) teamed up in Game 4 of the 2017 World Series to deliver an in-stadium augmented reality Experience in support of Stand Up To Cancer (SU2C) in the form of an AR message from Houston Astros shortstop Carlos Correa. This unique, in-park park surprise (which builds on the league’s… Continue reading Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
Tag: SU2C
SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
In the ongoing fight against cancer, Major League Baseball (MLB) and partner Stand Up To Cancer (SU2C) ran an integrated cause campaign revolving around Game 4 of the World Series led by a new public service announcement (PSA) The hero film, broadcast at the end of the fifth inning, featured big name baseball stars… Continue reading SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Continuing Major League Baseball’s strategy of using the World Series to raise awareness of the cause and charity programmes of MLB and its partners, Game Four aimed to inspire the baseball community to join MLB’s ‘Stand Up 2 Cancer (SU2C) partnership in tandem with sponsor MasterCard. As the Boston Red Sox and St Louis… Continue reading MLB & MasterCard ‘Stand Up To Cancer’ At World Series
