Just a few days after its launch, The North Face pulled its Wikipedia product placement campaign after a backlash labelling the initiative ‘unethical’. The campaign, developed with ad agency Leo Burnett Tailor Made (the Brazillian arm of the ad shop), was cut on 29 May after it was widely criticised for manipulating Wikipedia to feature… Continue reading North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search
Tag: Pulled
Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want To Get Out Is Rolf Harris’. In addition to the strapline and the brand logo, the execution itself featured an image of the convicted sex… Continue reading Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Telecom NZ’s RWC ‘Abstain For The Game’ Campaign Axed
All Blacks sponsor Telecom New Zealand has pulled the ‘Abstain for the game’ campaign after an avalanche of public complaints and media criticism. Part of the official sponsor’s ‘Backing Black’ initiative, the objective was to galvanise support behind the home team as it chased rugby glory on home soil. The idea was simple,… Continue reading Telecom NZ’s RWC ‘Abstain For The Game’ Campaign Axed
