NBA sponsor American Express ran a unique, on-court POV campaign using GoPro at the NBA All-Star Weekend called ‘Pivot’. This digital, interactive experience gave basketball fans a never-before-seen view of the game that can be played and controlled by fans on two life-sized, 103-inch, wrap around screens at two locations around Brooklyn’s All-Star home… Continue reading Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
Tag: POV
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
