To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart. Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
Tag: Short Films
Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
Posted across its digital and social channels on 30 March, a trio of spot activate TeamViewer’s new five-year parallel partnerships with the Mercedes-AMG Petronas Formula One Team and the Mercedes-EQ Formula E Team. The three online short films were spearheaded by a hero ‘The Power’ spot celebrating the double race team tie-up which will… Continue reading Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
USTA Celebrates US Open Tournament’s 50th Anniversary With 3-Film Led ‘Built For Glory’ Campaign
To celebrate the history of the US Open over the last 50 years, the United States Tennis Association (USTA) launched an integrated, multi-phase campaign called ‘Built For Glory’. The initiative, developed in tandem with creative agency Mcgarrybowen, aims to act as both a promotion for and a celebration of the New York based Grand… Continue reading USTA Celebrates US Open Tournament’s 50th Anniversary With 3-Film Led ‘Built For Glory’ Campaign
Tesco F&F & CALM Team Up For #MarkYourMan Mental Health Awareness Campaign Leveraging FIFA Worldl Cup
Tesco’s F&F clothing sub-brand has linked up with charity Campaign Against Living Miserably (CALM) for a comedian led cause campaign promoting male mental health awareness during World Cup. The initiative, called #MarkYourMan, is fronted by CALM ambassador Romesh Ranganathan and fellow comedian Rob Beckett. The campaign aims to encourage men to support one… Continue reading Tesco F&F & CALM Team Up For #MarkYourMan Mental Health Awareness Campaign Leveraging FIFA Worldl Cup
Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values
Rugby Australia is rolling out a new nationwide brand campaign, called ‘Part Of More’, that aims to usher in a new era for rugby union in the country by making the sport more accessible, inclusive and relevant to all Australians. This fresh community focused brand initiative, developed in harness with Sydney based creative agency… Continue reading Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Hyundai ‘Rolling With The Rookies’ Short Film Series & Car Wraps Offer Fans A Look At ‘Road To The NFL’
Hyundai, official auto sponsor of the NFL, is rolling out a set of four digital documentaries exploring the personal draft stories of four young and hopeful players looking to go professional. The films focus on the lives of four players – Mitchell Trubisky, OJ Howard, Mike Williams and Haason Reddick – all of whom are projected by most… Continue reading Hyundai ‘Rolling With The Rookies’ Short Film Series & Car Wraps Offer Fans A Look At ‘Road To The NFL’
Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
Ahead of jump racing’s crown jewel, the Cheltenham Festival, the Jockey Club is rolling out a campaign called ‘Love The Jumps’ that is built around a set of mini documentaries that go behind the scenes at top training yards. The initiative, which has been developed in association with production company Friday, runs primarily across… Continue reading Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’. Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Jacob’s Creek is rolling out the second year of its short film led ‘Made By Moments’ Australian Open campaign – again fronted by current men’s champion Novak Djokovic. At the leading edge of the Australian wine brand’s activity is a set of 13 short videos featuring Djokovic answering questions about his life. Rolled… Continue reading Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
NBA sponsor American Express ran a unique, on-court POV campaign using GoPro at the NBA All-Star Weekend called ‘Pivot’. This digital, interactive experience gave basketball fans a never-before-seen view of the game that can be played and controlled by fans on two life-sized, 103-inch, wrap around screens at two locations around Brooklyn’s All-Star home… Continue reading Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
