Hyundai, official auto sponsor of the NFL, is rolling out a set of four digital documentaries exploring the personal draft stories of four young and hopeful players looking to go professional. The films focus on the lives of four players – Mitchell Trubisky, OJ Howard, Mike Williams and Haason Reddick – all of whom are projected by most… Continue reading Hyundai ‘Rolling With The Rookies’ Short Film Series & Car Wraps Offer Fans A Look At ‘Road To The NFL’
Tag: Draft Day
Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
NFL automotive partner Hyundai leveraged the 2016 draft by teaming up with NFL Network draft analyst Mike Maycok to predict football’s future and spot young talent in its ‘Draft Day 2031’ campaign. Part of the auto outfit’s ongoing #BecauseFootball sponsorship work, ‘Draft Day 2031’ blends advertising with digital consumer-creation and is led by a… Continue reading Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
