The Arizona NHL hockey franchise teamed up with agency 9thWonder for a brand refresh campaign led by a new logo and ‘Howl Yeah’ rallying cry to further build and reflect the excitement around the team’s post-season matchup against the Nashville Predators at the start of August. The Arizona Cardinals – which were formed in… Continue reading Arizona Coyotes Shout ‘Howl Yeah!’ With Edgier Brand Refresh Campaign By 9thWonder
Tag: Banner Ads
Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
NFL automotive partner Hyundai leveraged the 2016 draft by teaming up with NFL Network draft analyst Mike Maycok to predict football’s future and spot young talent in its ‘Draft Day 2031’ campaign. Part of the auto outfit’s ongoing #BecauseFootball sponsorship work, ‘Draft Day 2031’ blends advertising with digital consumer-creation and is led by a… Continue reading Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
