Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
