Despite a new logo, a USTA 50th Anniversary ‘Built For Glory‘ campaign, new (OTT) UK broadcaster in Amazon Prime, a new court, new rules, the first tennis match in space and some strong work from sponsors such as Amex, Evian and Rolex, an admirably ambitious Billie Jean King led #HereToCreateChange initiative from Adidas, plus USTA… Continue reading US Open 2018 > A New Era For The USTA NY Grand Slam, But Serena Williams Activation Still Stands Out
Tag: US Open 2018
USTA Celebrates US Open Tournament’s 50th Anniversary With 3-Film Led ‘Built For Glory’ Campaign
To celebrate the history of the US Open over the last 50 years, the United States Tennis Association (USTA) launched an integrated, multi-phase campaign called ‘Built For Glory’. The initiative, developed in tandem with creative agency Mcgarrybowen, aims to act as both a promotion for and a celebration of the New York based Grand… Continue reading USTA Celebrates US Open Tournament’s 50th Anniversary With 3-Film Led ‘Built For Glory’ Campaign
Beats By Dre Says ‘Hold The Court, Our Queen Has Arrived’ As New Serena Spot Leverages US Open
Two music brand endorsers – Nas and Nicki Manaj – crown tennis super star Serena Williams in a new music-video style campaign from Beats By Dre that leverages the 2018 US Open. The initiative is led by a ‘Mom v Athlete’ television commercial that juxtaposes Serena’s new life as a mother with her stellar… Continue reading Beats By Dre Says ‘Hold The Court, Our Queen Has Arrived’ As New Serena Spot Leverages US Open
Nike Tennis Leverages Serena Williams’ US Open Return Via Poignant ‘Voice of Belief’ Campaign
A powerful and poignant spot from Nike and Serena Williams, called ‘Voice Of belief’, leverages spiking interest in the iconic star and her sport linked to the 2018 US Open. The campaign, created by long-time Nike creative agency Wieden + Kennedy, links Williams’ return to the US Open this week to original footage from… Continue reading Nike Tennis Leverages Serena Williams’ US Open Return Via Poignant ‘Voice of Belief’ Campaign
Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
American Express’ integrated 2018 US Open activation programme serves up a blend of member benefits, fan experiences and adverts and opened with a lead commercial starring athlete endorser and former champion Venus Williams. The ‘Before The Roar’ spot, which launched on 14 August (two weeks ahead of the tournament’s 27 August start), fronts a… Continue reading Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
Chase released a flagship film fronting its sponsorship of the 23018 US Open starring new mother Serena Williams as she goes back to work at the New York Grand Slam. The spot, helmed by Martin De Thurah, aims to explore Williams’ parallel duality as a nurturing mother and ferocious, fantastic athlete. The film,… Continue reading JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
