A powerful and poignant spot from Nike and Serena Williams, called ‘Voice Of belief’, leverages spiking interest in the iconic star and her sport linked to the 2018 US Open. The campaign, created by long-time Nike creative agency Wieden + Kennedy, links Williams’ return to the US Open this week to original footage from… Continue reading Nike Tennis Leverages Serena Williams’ US Open Return Via Poignant ‘Voice of Belief’ Campaign
