NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood

Early may saw Australia’s National Rugby League (NRL) launch a new cause campaign, called ‘Out For Blood’, that leverages the spiking interest and deeply rooted rivalry around the upcoming State of Origin series   The initiative, developed for the NRL by R/GA Sydney in partnership with the Australian Red Cross Blood Service, calls on fans… Continue reading NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood

Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag

South American phone giant Claro added a new element to its ongoing name sponsorship of the Buenos Aires Half Marathon this year with a real time social media app for competitors.   The mobile telecoms operator developed a mobile application for all entrants in this Argentinian race that enabled runners to update their social media accounts, pages… Continue reading Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag