On 20 July, Formula E and UNICEF launch a global sustainability campaign called ‘Take a Breath’ spearheaded by a short film starring actor and UNICEF ambassador Tom Hiddleston. The initiative sets out to highlight the impact air pollution has on children and to provide advice to consumers and businesses on steps they can take to improve it.… Continue reading Tom Hiddleston Fronts Formula E & UNICEF ‘Take A Breath’ Sustainability Campaign
Tag: UNICEF
UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
21 February saw UNICEF launch a new ‘For Every Girl’ campaign which leveraged the start of the ICC Women’s T20 Cricket World Cup 2020 (arguably the biggest women’s sports event ever to be held in Australia) in order to raise funds for UNICEF programs (in a tie-up with the ICC) which empower girls and advance… Continue reading UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
The first week of May saw FC Barcelona’s official sleeve sponsor Beko link up with the club’s charity partner UNICEF to launch a campaign combating childhood called #EatLikeAPro. The central, fund-raising initiative sees Beko ask people to share their healthy eating habits on social media using the hashtag and for every post that appears… Continue reading FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Recently retired sprint superstar and UNICEF ambassador Usain Bolt fronted a smart social media PR stunt across his own personal platforms to promote Soccer Aid. The campaign mechanic was based around a classic ‘tease and reveal’ approach built around Bolt’s own Twitter and Instagram feeds and his Facebook page and. The ‘tease’ phase… Continue reading Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
