Recently retired sprint superstar and UNICEF ambassador Usain Bolt fronted a smart social media PR stunt across his own personal platforms to promote Soccer Aid. The campaign mechanic was based around a classic ‘tease and reveal’ approach built around Bolt’s own Twitter and Instagram feeds and his Facebook page and. The ‘tease’ phase… Continue reading Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Tag: Usian Bolt
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
