Dulux & UNICEF Partner On ‘Own A Colour’ Project


An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour.


Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1.


The owner could then tag their colour with a name of their choosing (along with accompanying text as to why that colour is special to them).


The site highlights trending colours and popular shades and provides visualisation of these by gender and geography. It also connects to pieces by experts on contemporary colour trends.


The scheme was kick-started by a set of celebrities/UNICEF ambassadors including Roger Moore, Jemima Khan, Matt Dawson and Duncan Bannatyne.


Donations go towards the entire range of UNICEF projects, from education in Ethiopia to immunisation in Haiti and food programmes in East Africa. The initiative is certainly a good brand and business fit for Dulux and thus far has raised six figures plus.


There are, of course, plenty of colours still available for purchase so get buying.





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