Tag: French Open

Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign

Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’.   Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign

Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’

Launched 10 days ahead of the start of the 2021 French Open, Amstel leveraged its new ambassador alliance with tennis superstar and King Of Clay Rafa Nadal (announced in April) through an integrated ‘Choose Your Way To Live’ campaign promoting its low-carb, low-calories Amstel ULTA and Amstel 0.0 beers.   The idea is to demonstrate… Continue reading Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’

5G Video Call Between Tennis Rising Stars & Guy Forget Fronts OPPO’s French Open Activation

Leveraging its 2020 French Open rights, OPPO showcased its 5G offering when it empowered a group of rising tennis stars to connect with French tennis legend turned Roland-Garros administrator Guy Forget.   The idea was to enable a group of junior tennis players who weren’t able to attend matches as this year’s French Open, due to… Continue reading 5G Video Call Between Tennis Rising Stars & Guy Forget Fronts OPPO’s French Open Activation

French Open 2019: Roland Garros Sponsors Offer Geek Chic

Sponsors and suppliers of tennis’ most fashionable tournament, Roland Garros are activating luxury chic through hi- tech geek and high-end brand experiences.   From the 3D Moët Hennessy’s HYPERVSN holograms in its hospitality suite     and the Lavazza Eurofiere upmarket rooftop experience,     to Perrier’s Instagram enabled ‘Le Smash’ zipline from the Eiffel Tower to… Continue reading French Open 2019: Roland Garros Sponsors Offer Geek Chic

Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack

As the French Open got underway, Andy Murray and Teddy Riner took part in a training session atop Paris’ La Grande Arche de La Defense for a photo shoot that formed the core of an Under Armour athlete ambassador activation.   Continuing the brand’s ongoing #IWill concept, the world number one tennis player and the… Continue reading Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack

‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts

The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts.   To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts

IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience

IBM kicked off its French Open activation in late May with a ‘Road To Roland Garros’ spot following a branded tennis ball bounce through the streets of Paris en route to the second Grand Slam tournament of 2016.     The film was amplified on IBM social sites such as Twitter,   NYC to Paris,… Continue reading IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience

Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’

In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial.   The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’

Perrier’s ‘Extraordinary’ French Open Activation Spans Sky Bars & Kidnaps

For its 2015 Roland Garros activation French Open drinks partner Perrier has built an ‘Extraordinary Bar’ 30 meters up in the air above Paris’ famous Champs de Mars.   This sky bar sees Perrier offers those tennis fans unlucky enough not to have tennis tickets a chance to watch live tournament broadcasts in a way… Continue reading Perrier’s ‘Extraordinary’ French Open Activation Spans Sky Bars & Kidnaps

BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’

BNP Paribas, the Official Main Partner of the French Open tennis tournament continues to activate around its fan-centric concept ‘We Are Tennis’.   For Roland Garros 2015, the initiative is being spearheaded by an online spot,     as well as with an array of socially-led content – such as   Quel entraînement ! Bravo… Continue reading BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’