The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Tag: Rafa Nadal
Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’
Launched 10 days ahead of the start of the 2021 French Open, Amstel leveraged its new ambassador alliance with tennis superstar and King Of Clay Rafa Nadal (announced in April) through an integrated ‘Choose Your Way To Live’ campaign promoting its low-carb, low-calories Amstel ULTA and Amstel 0.0 beers. The idea is to demonstrate… Continue reading Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’
Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
In a repeat of its 2015 strategy, Kia again links its X-Men Apocalypse movie tie-in with its top tier Australian Open tennis tournament sponsorship in a new campaign fronted by Rafael Nadal. This initiative sees the auto brand blend properties from its entertainment partnership and sports sponsorship portfolios into a single athlete ambassador led… Continue reading Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
