French Open 2019: Roland Garros Sponsors Offer Geek Chic

Sponsors and suppliers of tennis’ most fashionable tournament, Roland Garros are activating luxury chic through hi- tech geek and high-end brand experiences.

From the 3D Moët Hennessy’s HYPERVSN holograms in its hospitality suite

and the Lavazza Eurofiere upmarket rooftop experience,

to Perrier’s Instagram enabled ‘Le Smash’ zipline from the Eiffel Tower to Ecole Militaire at 55mph (the speed of a serve)

and Lacoste’s interactive TV shopping invite to viewers of NBC Sports’ French Open coverage to point their phone at the TV to buy Djokovic’s crocodile kit.

We also love Lacoste’s reworked ‘Save Our Species’ IUCN wildlife cause initiative (see case study) and its emotional epic mainstream above the line commercial (see case study).

If you’re a tennis marketer missing out on our French Open intelligence ‘You’re The Only One Missing’.