Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Tag: Colgate
Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone
Colgate continued to activate its AFL sponsorship rights through its ‘Smile Strong’ brand platform via a campaign called ‘The Sound of a Smile’ which highlighting one athlete’s experience – deaf QAFLW athlete Jamie Howell. ‘Sound of a Smile’ sets out to celebrate optimism and team-spirit in Australia’s best loved sport by exploring what’s it… Continue reading Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone
