Colgate continued to activate its AFL sponsorship rights through its ‘Smile Strong’ brand platform via a campaign called ‘The Sound of a Smile’ which highlighting one athlete’s experience – deaf QAFLW athlete Jamie Howell. ‘Sound of a Smile’ sets out to celebrate optimism and team-spirit in Australia’s best loved sport by exploring what’s it… Continue reading Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone
Tag: Grooming
‘Story Of You’ Launches Remington’s New Global Sponsorship Of Man Utd’s Men’s & Women’s Teams
Remington leveraged its new global sponsorship of Manchester United with activation based on its ‘The Story Of You’ brand mission built out into through a campaign called ‘Get Your You On’ that celebrates individuality and inner confidence. The objective is to work with Manchester United in a way inspires and enables more people to… Continue reading ‘Story Of You’ Launches Remington’s New Global Sponsorship Of Man Utd’s Men’s & Women’s Teams
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
Gillette Gives Jeter World’s Biggest Outdoor Shave
Gillette’s giant poster campaign – ‘Everday Masterpiece’ – is fronted by brand ambassador ans baseball star Derek Jeter. Jeter, the franchise player of the star studded New York Yankees, features on a giant billboard which changes each day to reflect and project the stages of a man’s grooming routine. A team repaints the… Continue reading Gillette Gives Jeter World’s Biggest Outdoor Shave
