‘Story Of You’ Launches Remington’s New Global Sponsorship Of Man Utd’s Men’s & Women’s Teams

The grooming brand describes its activation strategy for its new football club alliance as ‘delivering high-impact marketing campaigns tooled for global brand growth by urging its consumers to share their stories’.

The campaign underpins Remington’s umbrella ‘The Story of You’ platform: which brings to life its mission to get to know its customers in a more personal way – recognising that everyone’s journeys, experiences, values and aspirations make up who they are as individuals.

“Remington is one of the most famous and established brands in their field and they are a great addition to our family of commercial partners,” commented Manchester United’s Group Managing Director Richard Arnold.

”Our partnership is not only about bringing our fans high-end styling products, it aims to inspire and encourage individuality though powerful activations and campaigns with both Manchester United’s men’s and women’s team.”

Tim Wright, Vice President for Appliances at Spectrum Holdings, added: ”Our partnership with Manchester United provides us with a fantastic opportunity to showcase the quality and versatility of Remington products with passionate fans of the world’s biggest and most revered sports brand.

“We have an impressive record of breaking the mould with our product innovation, and this will be translated into our partnership with Manchester United, and in particular our involvement with both the men’s and women’s teams.”

Manchester United’s temporary manager and former legendary striker Ole Gunnar Solskjaer appeared alongside Remington executives at the official sponsorship announcement event.

Perhaps the club and the ‘Ole Effect’ (he remains unbeaten in the role thus far winning nine of his first 10 games), will further boost engagement on its social channels.