Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Tag: The Marketing Arm
Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl. The campaign, which both pushes the release of a new, limited-edition Cheetos Winter White Cheddar Curls and aims to raise awareness about the winter sport ahead of the PyeongChang 2018 Games. The objective behind the #DoTheCurl campaign… Continue reading Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
