An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills. Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
Tag: Brand Mascot
Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running links to the game. The initiative revolved around the 125-year-old Cracker Jack brand’s empowering gender equality makeover which saw its iconic ‘Sailor Jack’ brand character… Continue reading Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
State Farm’s ‘Jake From State Farm’ mascot became the first brand mascot to make an appearance in NBA 2K when the basketball game launched its latest iteration on 10 September. The popular hoops game, originally published by Sega Sports and now developed by Visual Concepts and published by 2K Sports, sees ‘Jake’ make his debut as a… Continue reading ‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl. The campaign, which both pushes the release of a new, limited-edition Cheetos Winter White Cheddar Curls and aims to raise awareness about the winter sport ahead of the PyeongChang 2018 Games. The objective behind the #DoTheCurl campaign… Continue reading Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Jack Links’ Jerky Joins #MoneyFight Marketing Mayhem Via Sasquatch Mascot Stunt
There were plenty of big names and celebrities along the media line and in the VIP seats for the Mayweather vs McGregor mega fight: sports stars LeBron James, Alex Rodriguez and James Harden, mixed with Hollywood royalty Jamie Foxx and Bruce Willis, as well as musicians Diddy, Nas and Jennifer Lopez and sitting in the… Continue reading Jack Links’ Jerky Joins #MoneyFight Marketing Mayhem Via Sasquatch Mascot Stunt
Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
GRAMMYs sponsor Aflac activated around the event via an integrated, multi-platform campaign that ranged from bringing its familiar duck brand mascot to the red carpet, ‘speeding up’ ad breaks during E!’s red carpet pre-awards ceremony show and launching a GRAMMYs radio station on Pandora. Indeed, its GRAMMYs campaign is its biggest and most integrated marketing effort… Continue reading Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
