State Farm’s ‘Jake From State Farm’ mascot became the first brand mascot to make an appearance in NBA 2K when the basketball game launched its latest iteration on 10 September. The popular hoops game, originally published by Sega Sports and now developed by Visual Concepts and published by 2K Sports, sees ‘Jake’ make his debut as a… Continue reading ‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
Tag: Branded Apparel Line
Pacquiao Fronts Nike Training’s ‘Inner Strength’ Docu-Series
Activating around the self-styled ‘Fight Of the Century’, Nike has placed Manny Pacquiao at the heart of its current Nike Training ‘Inner Strength’ campaign – a documentary series that aims to capture the inspiration and motivations that drive Nike athletes during training. The Pacquaio online documentary explores the mentality he’s created over decades of… Continue reading Pacquiao Fronts Nike Training’s ‘Inner Strength’ Docu-Series
