Butterfinger’s ‘Get In Our Corner’ aims to rally Pacquiao fans with an athlete endorser campaign built around celebrating ‘a different kind of competitor’ and using the Pacquiao vs Mayweather fight as a simile for the consumer choice between Butterfinger cups and rival Reese’s Cups (indirectly referred to as ‘Plain Cups’ throughout the initiative). This… Continue reading Butterfinger Asks Pacquiao Fans To #GetInOurCorner
Tag: Manny Pacquiao
Pacquiao Fronts Nike Training’s ‘Inner Strength’ Docu-Series
Activating around the self-styled ‘Fight Of the Century’, Nike has placed Manny Pacquiao at the heart of its current Nike Training ‘Inner Strength’ campaign – a documentary series that aims to capture the inspiration and motivations that drive Nike athletes during training. The Pacquaio online documentary explores the mentality he’s created over decades of… Continue reading Pacquiao Fronts Nike Training’s ‘Inner Strength’ Docu-Series
