Butterfinger’s ‘Get In Our Corner’ aims to rally Pacquiao fans with an athlete endorser campaign built around celebrating ‘a different kind of competitor’ and using the Pacquiao vs Mayweather fight as a simile for the consumer choice between Butterfinger cups and rival Reese’s Cups (indirectly referred to as ‘Plain Cups’ throughout the initiative). This… Continue reading Butterfinger Asks Pacquiao Fans To #GetInOurCorner
