Turkish Airlines is leveraging its golf sponsorship portfolio with a fresh campaign that challenges preconceptions of the sport and aims to inspire players to travel the globe and discover a new world of golf. The campaign, developed in harness with agency Crispin Porter & Bogusky London, is led by a TV spot of players… Continue reading Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign
Tag: Rory Mcllroy
Pacquiao Fronts Nike Training’s ‘Inner Strength’ Docu-Series
Activating around the self-styled ‘Fight Of the Century’, Nike has placed Manny Pacquiao at the heart of its current Nike Training ‘Inner Strength’ campaign – a documentary series that aims to capture the inspiration and motivations that drive Nike athletes during training. The Pacquaio online documentary explores the mentality he’s created over decades of… Continue reading Pacquiao Fronts Nike Training’s ‘Inner Strength’ Docu-Series
European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
Man against Machine (or, more specifically, elite sportsman versus humorous robot) is a tried and tested format and The European Tour is the latest to adopt it as a creative approach for its new campaign. First there was Gary Kasparov tackling IBM’s Deep Blue chess computer, now there is golfing superstar Rory Mcllory taking… Continue reading European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
