JP Morgan Chase extended its ongoing ‘So You Can’ marcoms concept with a new athlete ambassador-led campaign called ‘Masters’ that rolled out during 2015’s first golf major and yet, despite being sport-themed and running during baseball and tennis programming, was oddly unrelated in any way to the golf tournament with which the initiative shares a… Continue reading Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
Tag: Golf
European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
Man against Machine (or, more specifically, elite sportsman versus humorous robot) is a tried and tested format and The European Tour is the latest to adopt it as a creative approach for its new campaign. First there was Gary Kasparov tackling IBM’s Deep Blue chess computer, now there is golfing superstar Rory Mcllory taking… Continue reading European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Rolled out as the practice rounds began for the 2013 US Open, Nike has launched a new Tiger Woods TV commercial for its new ‘TW 14’ golf shoe. The theme aims to bring the atmosphere, excitement and thrill of the wider sporting world to the more traditional and staid world of golf. … Continue reading Nike US Open TVC Continues Tiger Woods’ Re-Emergence
