The sportswear behemoth challenges Instagram users to see if they can keep up with the professionals during COVID-19 lockdown with home fitness campaign called the ‘Nike Living Room Cup’. Each week, athletes from Nike’s huge endorser stable are posting their own personal weekly home workouts on Instagram and challenging fans an everyday fitness fanatics… Continue reading Nike Ambassadors Set ‘Living Room Challenge Cup’ For Lockdown At-Home Fan Fitness Contest
Tag: Fencing
Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
February saw the launch of a new female focused Nike campaign in Italy called ‘Nulla Puo Fermarci / Stop At Nothing’ (part of its ongoing Dream Crazy initiative) fronted by Paralympic Fencer Beatrice Vio. The film not only features the Italian Paralympic fencer Vio, but she also provides the ad’s voiceover which opens with… Continue reading Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
JP Morgan Chase extended its ongoing ‘So You Can’ marcoms concept with a new athlete ambassador-led campaign called ‘Masters’ that rolled out during 2015’s first golf major and yet, despite being sport-themed and running during baseball and tennis programming, was oddly unrelated in any way to the golf tournament with which the initiative shares a… Continue reading Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
Fencing Sponsor Beazley’s RHS Flower Show Duel
February saw Beazley unveil its partnership with Hillier Nurseries and Garden Centres at the Royal Horticultural Society (RHS) Chelsea Flower Show, to bring a fencing themed garden exhibit entitled ‘Duel and the Crown’ to the 2012 exhibition. Beazley is a sponsor of the British Fencing Team and this collaboration celebrates the Olympic sport of… Continue reading Fencing Sponsor Beazley’s RHS Flower Show Duel
