February saw the launch of a new female focused Nike campaign in Italy called ‘Nulla Puo Fermarci / Stop At Nothing’ (part of its ongoing Dream Crazy initiative) fronted by Paralympic Fencer Beatrice Vio. The film not only features the Italian Paralympic fencer Vio, but she also provides the ad’s voiceover which opens with… Continue reading Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
Tag: #JustDoIt
Nike Celebrates LeBron’s LA Lakers Debut & New NBA 18/19 Season With ‘I Believe’ Campaign
To leverage the start of the NBA season and superstar endorser LeBron James joining big market franchise LA Lakers Nike rolled out a new commercial featuring King James. Taking a ‘small town kid with big city dreams’ type approach, the spot focuses on James’ rise up through the NBA: from being a young star… Continue reading Nike Celebrates LeBron’s LA Lakers Debut & New NBA 18/19 Season With ‘I Believe’ Campaign
Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
A head of the 2018 Berlin Marathon Nike launched a powerful motivational tribute to Eliud Kipchoge: a promotion that predicted he would make history ahead of the race. The spot, part of the brand’s ongoing, umbrella ‘Just Do It’ anniversary series (see case study), turned out to be perfectly timed as the brand endorser… Continue reading Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Launched just a few minutes after France beat Croatia to win the Russia 2018 World Cup Final, Nike celebrated the triumph of its French team partner’s triumph with the release of a gritty spot called ‘Belief Born On The Streets Of France’. Launched across Nike’s social channels – including Twitter, Instagram and Facebook –… Continue reading Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
