Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters
Tag: Tiger Woods
The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament. The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Tiger Woods’ The Masters Returns Leveraged By Nike Via ScHoolboy Q Narrated Spot
25 years after his first triumph at Augusta National, Tiger Woods returned to The Masters 2022 and Nike leveraged spiking interest around the player and the tournament through a digital-first campaign which showcases the golfer’s quarter century Masters journey and is narrated by rapper ScHoolboy Q. The 60-second commercial champions Woods’ return: which came 13… Continue reading Tiger Woods’ The Masters Returns Leveraged By Nike Via ScHoolboy Q Narrated Spot
Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
“We are never too far down to come back” – that’s the key copy line in Wieden + Kennedy’s latest Nike spot in its evolving ‘You Can’t Stop Us’ campaign. The new film challenges and inspires athletes, sports fans and all humankind to get ready for their own comeback story. As lockdowns around… Continue reading Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power celebrated The Open’s return to the bookie’s native Ireland by marking f Tiger Woods arrival with a cheeky campaign revolving around the fact that it is 10 years since the worst drive of his life. The campaign, led by online video and outdoor billboards, references the US golfing titan’s journey from rags… Continue reading Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Nike ‘Same Dream’ Social Film Tribute To Tiger’s Masters Win & Highs/Lows Of An Illustrious Career
As Tiger Woods put on the famed Masters’ champion green jacket for the fifth time after a sporting comeback like few others, long-time sponsor Nike saluted the win with a social spot showing the highest highs and the painful lows of Wood’s historic career. Woods, a golfer with unique mass market appeal who boosts TV audiences… Continue reading Nike ‘Same Dream’ Social Film Tribute To Tiger’s Masters Win & Highs/Lows Of An Illustrious Career
10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights. Long-time endorser Nike sought to build hype with a new ad released Thursday morning (5… Continue reading 10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Rolled out as the practice rounds began for the 2013 US Open, Nike has launched a new Tiger Woods TV commercial for its new ‘TW 14’ golf shoe. The theme aims to bring the atmosphere, excitement and thrill of the wider sporting world to the more traditional and staid world of golf. … Continue reading Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Nike may have pulled its current ‘I Am The Bullet In The Chamber’ campaign starring Paralympian Oscar Pistorius, but, like its Lance Armstrong and Tiger Woods ads, in the world of the web that campaign will live forever. The US sports giant acted fast to remove as many executions from media platforms as possible:… Continue reading Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Nike’s Earl & Tiger Morality Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed to… Continue reading Nike’s Earl & Tiger Morality Viral
Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed… Continue reading Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
