Nike may have pulled its current ‘I Am The Bullet In The Chamber’ campaign starring Paralympian Oscar Pistorius, but, like its Lance Armstrong and Tiger Woods ads, in the world of the web that campaign will live forever. The US sports giant acted fast to remove as many executions from media platforms as possible:… Continue reading Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Tag: Disaster Response
Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the marketing dollars to a grassroots campaign called ‘Hockey Goes On’. It’s popular and award winning Hockeyville programme, which has been running since 2006 and is… Continue reading Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
