In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the marketing dollars to a grassroots campaign called ‘Hockey Goes On’. It’s popular and award winning Hockeyville programme, which has been running since 2006 and is… Continue reading Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
