Marking its first significant marketing campaign since it signed on as the title sponsor for NASCAR’s top series in 2017, Monster Energy has launched a multi-platform marketing initiative around the series’ All-Star Race that focuses on race’s winner-takes-all prize money. Timed to both coincide with the brand’s 10 April announcement of the extension of… Continue reading Monster Energy Launches Its First Major NASCAR Ad Campaign Around The $1m All-Star Race
Tag: Ad Campaign
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
10 days ahead of the new NHL season, the Arizona Coyotes have rolled out a marketing initiative that axes the ad campaign clichés and old-school slogans and instead focuses entirely on the players and the team’s on-ice performance. According to the team, the tired, old-school ad approach is gone and has been replaced by… Continue reading Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign
Turkish Airlines is leveraging its golf sponsorship portfolio with a fresh campaign that challenges preconceptions of the sport and aims to inspire players to travel the globe and discover a new world of golf. The campaign, developed in harness with agency Crispin Porter & Bogusky London, is led by a TV spot of players… Continue reading Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign
U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
U2 and Apple team up for a brand alliance billed as both the world’s biggest mobile handset launch and the world’s largest album release. The simultaneous launch see Apple roll out its new iPhone 6 in partnership with U2’s release of its latest album ‘Songs Of Innocence. The album giveaway was announced two… Continue reading U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
