10 days ahead of the new NHL season, the Arizona Coyotes have rolled out a marketing initiative that axes the ad campaign clichés and old-school slogans and instead focuses entirely on the players and the team’s on-ice performance. According to the team, the tired, old-school ad approach is gone and has been replaced by… Continue reading Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
