O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences

UK telco O2 is rolling out a new series of three virtual reality experiences leveraging its sports and entertainment alliances to bring fans closer to their passions.   In the rugby space, ‘Wear The Rose VR2’ sees O2 activate its RFU partnership by giving customers and fans a chance to go head to head against the… Continue reading O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences

U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance

U2 and Apple team up for a brand alliance billed as both the world’s biggest mobile handset launch and the world’s largest album release.   The simultaneous launch see Apple roll out its new iPhone 6 in partnership with U2’s release of its latest album ‘Songs Of Innocence.   The album giveaway was announced two… Continue reading U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance