Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Tag: iTunes
Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
The festive season can be either be full of Christmas cheer and full-throttle fun, or argumentative and anxiety inducing stress. At the start off the season, the media usually even rolls out a parade of physiologists and scientists to pontificate about all the associated Christmas challenges. But this year Canadian athletic brand Lululemon… Continue reading Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Beats By Dre is leveraging interest in the US Open and in Serena Williams’ attempt to equal the all-time Grand Slam titles record with a multi-product promotion, long-form film called ‘Rise’. Themed around an ‘adversity’ and ‘comebacks’ strand of Serena’s career story, this campaign is about training hard, dedication, determination and commitment in the… Continue reading Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
U2 and Apple team up for a brand alliance billed as both the world’s biggest mobile handset launch and the world’s largest album release. The simultaneous launch see Apple roll out its new iPhone 6 in partnership with U2’s release of its latest album ‘Songs Of Innocence. The album giveaway was announced two… Continue reading U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
Pepsi Max ‘Beautiful Game Beats’ Pairs Films & Tracks
Pepsi Max has released the latest instalment in its umbrella ‘Beats of the Beautiful Game’ World Cup ambush initiative in the form of a football-themed short film series which support the music-lead football initiative. Beats Of The Beautiful Game is a collection of 11 football-inspired companion songs and short films and fronts a campaign… Continue reading Pepsi Max ‘Beautiful Game Beats’ Pairs Films & Tracks
Film2Go: Orange Wednesday Online On Thursday
France Telecom mobile operator Orange has refreshed its long running film partnership programme ‘Orange Wednesdays’ by teaming up with Apple for Onlne Orange Thursdays. This new scheme builds further on Orange’s long running affiliation with/sponsorship of BAFTA and the associated and hugely popular ‘Orange Wednesdays’ initiative which offers all subscribers 2-4-1 cinema tickets… Continue reading Film2Go: Orange Wednesday Online On Thursday
