The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’. Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament
Tag: World Surf League
Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the Official Eyewear and PPE Partner of professional surfing’s global governing body. The tie-up was announced via a campaign led by a hero ‘starting a new… Continue reading Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
Late January and early February saw the launch of the World Surf League’s (WSL) ‘We Are One Ocean’ campaign which calls for the protection of 30% of the planet’s oceans by 2030 (dubbed ‘30×30’) to further build support for its mission to protect nature and life on earth. The multi-channel campaign sees the global pro… Continue reading WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing Glowing Gone’ in the form of a global campaign advocating for greater funding and action for coral reef conservation. The campaign’s core approach is to… Continue reading WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation
The World Surf League (WSL), in partnership with the Surfrider Foundation, has launched a new global cause campaign – #StopTrashingOurWaves – that aims to inspire, educate and empower surf fans and ocean lovers by raising awareness of ocean ecology and addressing critical environmental issues as they apply to the WSL Championship Tour and to Big… Continue reading WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation
Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
Jeep Australia launched its first local campaign activating its global partnership with the World Surf League (WSL) called ‘The Road To Hawaii’. Developed via Melbourne creative agency Dig&Fish and media agency Starcom to complement its global sponsorship of the World Surf League, the multi-channel campaign aims to act as a call to the waves… Continue reading Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro
Celebrating the return of the World Surf League (which recently lost Samsung as its title partner), sponsor Corona Extra celebrates the new season’s opening ‘Quiksilver & Roxy Pro’ event (on Australia’s Gold Coast) with a campaign revolving around the construction of ‘Casa Corona’ – a branded space for fans to relax, celebrate, enjoy cold Coronas… Continue reading Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro
WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
First WSL Global ‘Chaos Theory’ Work Led By ‘Can’t Script This’ TVC
In an effort to distil the dramatic unpredictability of professional surfing, governing body The World Surf League is rolling out its first ever global campaign called ‘You Can’t Script This’ and led by a 90-second TV spot called ‘Chaos Theory’. The early December creative blends stock, custom and athlete footage and spans surging seas,… Continue reading First WSL Global ‘Chaos Theory’ Work Led By ‘Can’t Script This’ TVC
Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
The ground breaking global partnership between Samsung and World Surf League (formerly the ASP) continues with a virtual reality, content-led activation that aims to put fans in the middle of the action. ‘Get Barrelled In Tahiti – with Samsung Galaxy VR’ features star surfers Gabriel Medina and CJ Hobgood in a 360-degree VR experience.… Continue reading Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
Samsung Galaxy’s ‘Every Day Is Day One’ is the debut global sponsorship activation of the Korean conglomerate’s new World Surf League (WSL) – formerly the Association Of Surfing Professionals (ASP). Promoting the brand in general and the GS5 in particular, it is led by a beautiful online film cel – ebrating the growth of… Continue reading Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
