A new online campaign from Boston-based sportswear brand New Balance and UK-based sports retailer Sports Direct continues the latter’s new ‘No Half Measures’ brand positioning by promoting the escapism and exhilaration of running in general and the launch of the New Balance 680v6 running shoe and apparel in particular. The integrated campaign, which was… Continue reading New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
Tag: Digital-First
Powerade Engages Indian Cricket Fans Around Women’s T20 World Cup Via #PowerHasNoGender
Powerade is leveraging spiking women’s cricket interest in India around the ICC T20 World Cup with a new campaign targeting Gen Z women by celebrating that ‘Power Has No Gender’. The Coca-Cola energy drink brand’s digital-first campaign specifically targets India’s Gen Z female demographic segment by championing the power to dream big and train hard… Continue reading Powerade Engages Indian Cricket Fans Around Women’s T20 World Cup Via #PowerHasNoGender
WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
In the US sports marketing world, late October and early November seemed to be dominated by one name – LeBron James. His homecoming story certainly provided a powerful narrative to promote the new NBA season and a huge number of big brands leveraged the story. But not all his promotional work was based… Continue reading LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
