Ahead of his astonishing ninth appearance in the NBA Finals, Nike rolls out a new spot recounts a tale of how the Cleveland Cavaliers super star ended up with his famous tattoo. The new spot, created by regular Nie creative agency Wieden + Kennedy Portland, carries a simple message: the biggest believer in James’… Continue reading Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Tag: Cleveland Cavaliers
Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’. The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
Nike Celebrates Cleveland Cavaliers Via Emotional ‘Worth The Wait’ Commercial
After being dead and buried at 3:1 down, the Cleveland Cavaliers came back to make history by winning the 2016 NBA Finals and bringing back Cleveland’s first major sports championship in more than 50 years – and sponsor Nike marked the occasion with ‘Worth the Wait’. The minute-long TV commercial, developed with agency Wieden… Continue reading Nike Celebrates Cleveland Cavaliers Via Emotional ‘Worth The Wait’ Commercial
Budweiser Gives Cleveland Cavaliers Fans NBA’s 1st Virtual Reality Experience
Budweiser is latest sports sponsor to get into the virtual reality activation game as it leveraged excitement around the 2016 playoffs by linking up with the Cleveland Cavaliers on a VR headset giveaway. The Cavalier’s, led by league super star and hometown’s hero LeBron James, became the first NBA franchise to integrate VR technology… Continue reading Budweiser Gives Cleveland Cavaliers Fans NBA’s 1st Virtual Reality Experience
LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
In the US sports marketing world, late October and early November seemed to be dominated by one name – LeBron James. His homecoming story certainly provided a powerful narrative to promote the new NBA season and a huge number of big brands leveraged the story. But not all his promotional work was based… Continue reading LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
