Tag: Rubber

Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor

As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’.   The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season  … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor

‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops

Over Memorial Weekend, tire and rubber giant Goodyear leverages its NASCAR rights to generate support for the US military through its Goodyear Gives Back initiative – a multi-platform charitable programme benefiting the charity Support Our Troops.   The most visible part of the program, running over the Memorial Weekend races at the Charlotte Motor Speedway,… Continue reading ‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops