Skoda’s multi-strand, integrated Tour De France campaign combines general brand awareness and positioning advertising, with specific activation based around its sponsorship of the race’s Green Jersey and also the launch of its new Skoda Superb. The multi-channel activation campaign in 2015 marks the 12th time that the VW-owned car brand has partnered with the… Continue reading Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
Tag: Charity Auction
‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
Over Memorial Weekend, tire and rubber giant Goodyear leverages its NASCAR rights to generate support for the US military through its Goodyear Gives Back initiative – a multi-platform charitable programme benefiting the charity Support Our Troops. The most visible part of the program, running over the Memorial Weekend races at the Charlotte Motor Speedway,… Continue reading ‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
