Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Tag: Cleveland
Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for. A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’. The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
Budweiser Gives Cleveland Cavaliers Fans NBA’s 1st Virtual Reality Experience
Budweiser is latest sports sponsor to get into the virtual reality activation game as it leveraged excitement around the 2016 playoffs by linking up with the Cleveland Cavaliers on a VR headset giveaway. The Cavalier’s, led by league super star and hometown’s hero LeBron James, became the first NBA franchise to integrate VR technology… Continue reading Budweiser Gives Cleveland Cavaliers Fans NBA’s 1st Virtual Reality Experience
Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Not only is the NBA back, but its stand out player LeBron James is back too – back playing for his home town Cleveland Cavaliers. Nike Basketball, just one of several brands with an association with the team or the player, is celebrating his return home with a new two-minute film called ‘Together’. … Continue reading Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Lebron Decision Roasted & Toasted By Cleveland Beer
Cleveland’s own local beer producer, Great Lakes Brewing Company, mocked former local hero LeBron James just hours after his ‘decision’ to quit local team Cleveland Cavaliers for the money and glamour of life with the Miami Heat by releasing a new limited edition beer brand called “Quitness”. “Quitness” was promoted on the night as… Continue reading Lebron Decision Roasted & Toasted By Cleveland Beer
