Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Tag: Women’s Sports Foundation
Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper
A new female empowerment initiative from Manchester United global partner Chevrolet called #BeAGoalkeeper encourages girls to set life goals and aims to provide the support and tools needed to achieve them. The campaign, which also sees the car company and Utd shirt sponsor partner with the Women’s Sports Foundation, aims to ‘demonstrate the possibilities… Continue reading Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper
