Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the partnership through a campaign based around a customised hoodie featuring the ‘234’ international dialling code for Nigeria – his family’s homeland. The Meta-owned social app,… Continue reading WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Tag: NBA All-Star Weekend
Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing and sponsorship innovation. Brands leveraged their sponsorship of the All-Star Weekend with a mixture of immersive spaces, pre- and post-game experiences. Here are our… Continue reading 2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign
Mountain Dew unveiled a multi-pronged ‘The Game Beyond The Game’ initiative at the All-Star Weekend leveraging its NBA sponsorship across courtside, experiential work and branded events, TV and OOH ads, digital, social and mobile platforms. The PepsiCo drinks brand teamed up with several celebrities – both NBA players and other entertainment stars – for… Continue reading Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign
