Mountain Dew unveiled a multi-pronged ‘The Game Beyond The Game’ initiative at the All-Star Weekend leveraging its NBA sponsorship across courtside, experiential work and branded events, TV and OOH ads, digital, social and mobile platforms. The PepsiCo drinks brand teamed up with several celebrities – both NBA players and other entertainment stars – for… Continue reading Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign
Tag: Live Music
Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences
Heineken is behind a mysterious and innovative Australian Open initiative targeting Melbourne’s hospitality industry that has seen a secret shopper leave surprise gifts for bartenders across the city who have been serving Heineken ‘the right way’. The undercover present giver, the ‘Star Serve Guru’, has been roaming the area’s bars, pubs and restaurants secretly… Continue reading Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences
Samsung Backs Wakestock Festival’s RFID Wristbands
Samsung teamed up with RFID outfit Intellitix to make July’s Wakestock Festival a ticketless event with micro-chipped wristbands in use for entry and payment across the event. Thus the sponsor enabled Wakestock to become the first festival to use wristband technology in this way making it perhaps the most technically advanced outdoor European music… Continue reading Samsung Backs Wakestock Festival’s RFID Wristbands
